Become a retailer

One roof. One relationship. A complete kids' offer.

Shop multiple children's brands in one place, broaden your range without complicating how you work, and explore product diversification with reduced risk.

Apply for a trade account

Built for Trade

Ranges that sell

Six brands across school, sport, outdoor and fashion. One group that covers everything parents need.

Service that delivers

Good stock, real service, and a partnership built for the long term - not just the season.

One relationship

One account, one order process, one warehouse, one team. Access to multiple brands, made simple.

From application to first order

01

Apply

Complete our quick application with your business details.

02

Account review

Our team reviews your application and may be in touch for more info.

03

Get approved

Once approved, you'll get access to trade pricing and your account.

04

Start ordering

Place your first order and start stocking brands families trust.

Grow with us.

We're The Parently Group, the children's brands group that retail partners choose to build their business around.

What we can bring to every partnership, across every brand.

We are a wholesale business. We exist to enable our retail partners.
Our portfolio grows as the market grows. Retailers who work with us can expand their range without taking on new risk.
Four decades of trading honestly with our partners. No competition, just our reputation that is yours to lean on.
Questions before you apply?

Our team is here to help.

info@parentlygroup.com

Apply for a trade account

Our team will review your details and contact you about the next steps.