We’re passionate about
growing brands that fit
family lifestyles

We build family-centric brands

Our products meet the needs of today’s modern family lifestyle. We speak the language of our consumers and innovate through sustainable practices and forward-thinking design. We champion independent retail and scale growth  through e-commerce.

Our Brands

We strive towards creating a healthy future

It’s our mission to make sustainability accessible for all families. Our Group-wide pledges demonstrate that our products are part of a bigger picture. Each brand has its own unique sustainability DNA. We measure our impact on the world through positive action and accountability

Our Impact

We nurture a culture of engagement and kindness

We are known for being a progressive employer and take pride in our long-term staff retention and engagement. In times of uncertainty, we stay connected and we stay kind. Our culture is agile and positive. We can handle challenges and we overcome them as a team.

Our Culture

Our culture is at
the heart of everything
we do

The Parently Way

Our vision of culture, encapsulates the sense throughout all our brands, of family, kindness and our focus on a healthy future. We call it The Parently Way.

Read our Employee Value Proposition here

We Stay Connected

From quizzes to virtual tea breaks; buddy schemes and loads of lovely charitable initiatives, our team stays connected even when circumstance may prevent us from working together at our amazing HQ. Our culture is strong and well-being is a top priority.

We Stay Kind

Kindness comes naturally to The Parently Group. At our core, we believe in doing good business, whether that's taking care of our people or our planet. We go out of our way to make sure our culture is warm and inclusive. It's what our founders David and Adrian taught us and that will never change.

We Believe in Action

There's a streak of activism in our culture that drives our passion for sustainability and supporting causes that we believe in. Group-wide initiatives unite us with a common purpose whether that's staffing the annual school uniform pop-up shop at Wood Street Mission or organising school litter picks for Keep Britain Tidy. We even have a committee for cake-related fundraising! It's a hard job but somebody's got to do it.