Explore our brands

We're The Parently Goup, the children’s brands group that retail partners choose to build their business around.

One account. Six brands. A complete head-to-toe range across school, sport, outdoor and fashion.

Become a retailerAbout us

Retailer Resources

Everything you need at the Media Hub

Find out more

Why The Parently Group...

What we can bring to every partnership, across every brand.

Become a retailer

Built for trade

We are a wholesale business. We exist to enable our retail partners.

We show up

Good stock, real service, and a partnership built for the long term — not just the season.

Head to toe

Six brands across school, sport, outdoor and fashion. One group that covers everything parents need — from first uniform to favourite wellies.

Grow with us

Our portfolio grows as the market grows. Retailers who work with us can expand their range without taking on new risk.

One relationship

One account, one order, one warehouse, one team. Access to multiple brands, made simple.

Doing things right

Four decades of honest and open trading with our partners. Our reputation is yours to lean on.

Awards & Accolades

  • Ethical Trading Initiative Member

    100% Ethical Trading Transparency. The Parently Group is a founding member of the Ethical Trading Initiative since 2019. Our ambition is achieve full transparency throughout our supply-chain. We are currently benchmarked at 75%

  • Ethical Trading Initiative Member

    00% Ethical Trading Transparency. The Parently Group is a founding member of the Ethical Trading Initiative since 2019. Our ambition is achieve full transparency throughout our supply-chain. We are currently benchmarked at 75%