The Parently Group is the UK licensee for Lelli Kelly Clothing — bringing the same sparkle, self-expression and unmistakable personality that has made Lelli Kelly footwear a must-have in girls' wardrobes into a growing apparel collection spanning fashion, schoolwear and accessories. For retailers, every sale of the shoes is now the start of a much bigger conversation.
The brand your customers already know — now in clothing.
Lelli Kelly Clothing brings the iconic sparkle, playful style and Italian fashion heritage of one of girls' most-loved footwear brands into apparel — giving retailers the opportunity to build a complete head-to-toe Lelli Kelly offer around a name their customers already love and trust.
Joyful, colourful and trend-led, the Lelli Kelly Clothing fashion collection offers confidence-boosting styles for girls aged 3–10, from everyday essentials to occasion-ready favourites. Designed with playful prints, vibrant embellishments and comfortable fits, each piece is built for easy outfit building and all-day wear. Shaped directly by retailer feedback, the range is intentionally versatile — signature colour themes run throughout the collection, giving retailers and their customers multiple ways to mix, match and build looks that feel unmistakably, irresistibly Lelli Kelly.
Lelli Kelly Schoolwear
Lelli Kelly Schoolwear is one of the brand's most significant growth areas — and one of the most compelling opportunities for independent childrenswear retailers. Ruffles, bows and signature sparkle details transform everyday essentials into something girls actually want to wear, while coordinating accessories — rucksacks, pencil cases, lunch bags and coats — extend the range further. Every garment carries the Lelli Kelly branding and design detail, giving retailers a natural way to build a complete Back to School story around a name parents already trust.
