Lelli Kelly Clothing
Our licensing team bring the Lelli Kelly's iconic sparkle and unique aesthetic from footwear to clothing.
The Parently Group is the UK licensee for Lelli Kelly clothing, expanding the iconic Italian brand beyond footwear into a vibrant and commercially focused girlswear offer.
Building on Lelli Kelly’s much-loved heritage of playful style and sparkle, the clothing collections bring the brand’s distinctive personality to life across Spring/Summer and Autumn/Winter ranges, alongside a growing Schoolwear offer. Designed to work seamlessly with Lelli Kelly footwear, the collections create a compelling top-to-toe proposition for retailers.
Responding to strong retailer demand, the apparel balances statement occasionwear with comfortable, everyday styles. Party-ready looks sit alongside athleisure and casual jersey pieces, all infused with the signature charm, colour and confidence that have made Lelli Kelly a favourite with young fashion fans. Thoughtful design details add polish while maintaining a sense of fun, ensuring the ranges feel both wearable and special.
Expanding the magic into clothing
The collections are developed with the brand’s core customer in mind, offering versatile mix-and-match wardrobes for girls aged three to ten years old.
Bold branding, refined trims and vibrant colour palettes ensure instant recognition, while flexible styling allows outfits to be built in coordinated sets or standout single pieces.
Lelli Kelly Schoolwear
Alongside fashion, Lelli Kelly Schoolwear represents an exciting growth area. Informed by the continued success of Lelli Kelly school shoes, the range includes practical yet stylish pieces designed to transition effortlessly between school and everyday wear. Items such as coats and bags are created with versatility at their core, strengthening their appeal for both retailers and consumers.
Global Recognition
With Lelli Kelly clothing, The Parently Group represents a new phase of growth. Delivering a confident, cohesive extension of a globally recognised brand — combining commercial strength, design integrity and enduring appeal, while upholding the core values and heritage for which the brand is known.
Awards & Accolades
Ethical Trading Initiative Member
Proud members of Sedex, the worlds leading ethical trade membership
Member of the Greater Manchester Good Employment Charter